Llama’s Leap: How Open Source Revived Meta

Can a free AI model make billions? Mark Zuckerberg is betting Meta’s future on it — and it’s working.

In a bold pivot, Meta has rebuilt its strategy around the Llama AI models, with open-sourcing at the core. Initially criticized for its metaverse failures, Meta shifted gears in 2023 with the release of Llama 2, an open-source alternative to GPT-4.

Zuckerberg’s gamble? Give away the model for free to catalyze innovation and attract top talent. With Llama 3 outperforming rivals in speed and accuracy, Meta has embedded AI into products like Ray-Ban smart glasses and WhatsApp while empowering developers globally.

However, this strategy has risks. Critics fear misuse, and investors wonder when profits will justify the $40 billion annual AI spend. Despite these hurdles, Meta’s open-source move accelerates innovation and positions Llama as a potential industry standard.

• Llama powers Meta’s consumer-facing AI products.
• Open-source fuels global innovation but raises ethical questions.
• Meta’s massive investment pressures future revenues.

Can open-source AI democratize technology while driving Meta’s bottom line, or is this a risky tech utopia?

Read the full article on Fortune.

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