News Flash or Trash? How Journalism Lost Its Click
Journalism isn’t dying, it’s committing slow suicide. Traditional newsrooms whine about losing influence, yet continue chasing clicks over credibility.
Despite global crises demanding trustworthy reporting, traditional media is in free fall, losing attention to social influencers, podcasts, and TikTok.
Trump’s America illustrates this dramatically: influencer-driven platforms like Joe Rogan’s podcasts and Tucker Carlson’s YouTube videos have surpassed mainstream news outlets, especially among younger viewers who prefer watching rather than reading.
But this shift isn’t confined to the U.S. In Thailand, influencers like Pond on News are reshaping public discourse, while France’s HugoDécrypte captures young audiences with concise TikTok explanations. Meanwhile, platforms such as Elon Musk’s X are thriving with right-leaning users, pushing further polarization, and trust in traditional news stagnates at around 40%.
Three shifts drive home the urgency:
- 54% of young Americans prefer news via social/video platforms.
- Podcasts now match radio’s weekly reach among young audiences in the U.S.
- 58% globally worry about distinguishing real news from misinformation.
My upcoming work explores how we can proactively embrace digital trends without compromising integrity. How do you personally filter trustworthy news from the noise?
Read the full article on Reuters Institute.
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Dr Mark van Rijmenam
Dr. Mark van Rijmenam, widely known as The Digital Speaker, isn’t just a #1-ranked global futurist; he’s an Architect of Tomorrow who fuses visionary ideas with real-world ROI. As a global keynote speaker, Global Speaking Fellow, recognized Global Guru Futurist, and 5-time author, he ignites Fortune 500 leaders and governments worldwide to harness emerging tech for tangible growth.
Recognized by Salesforce as one of 16 must-know AI influencers , Dr. Mark brings a balanced, optimistic-dystopian edge to his insights—pushing boundaries without losing sight of ethical innovation. From pioneering the use of a digital twin to spearheading his next-gen media platform Futurwise, he doesn’t just talk about AI and the future—he lives it, inspiring audiences to take bold action. You can reach his digital twin via WhatsApp at: +1 (830) 463-6967.
