Why Every Boardroom Needs a Crystal Ball (and a Futurist to Read It)

Can your company afford to ignore the future when competitors are already building it? A futurist-in-residence is no longer a luxury but a strategic necessity for companies aiming to thrive amid rapid change.

This role goes beyond predicting trends—it embeds foresight into the organizational DNA, enabling teams to anticipate disruption and seize emerging opportunities. By identifying subtle signals, like shifts in work culture or AI integration, futurists map broader drivers of change, creating actionable strategies grounded in systemic understanding.

For example:

• Spotting signals like the resurgence of "dumb" phones or surging AI-driven emissions.
• Scenario planning to test resilience under unpredictable conditions.
• Future artifacts to turn abstract ideas into tangible visions, from mock products to immersive experiences.

As Futurists, we ensure that companies don’t just react to change but lead it. In a world of constant disruption, embedding foresight into your company’s culture might be the ultimate competitive advantage. How can businesses balance current demands with preparing for long-term uncertainties?

Read the full article on IDEO.

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