Your Face, Their Fraud: Deepfakes Have Entered Incognito Mode

If you think “don’t talk to strangers online” is old advice, try “don’t believe your boss, your lover, or your dead grandmother,” they might all be deepfakes now.

We’re witnessing a global trust meltdown, and AI is the accelerant. Scammers now deploy real-time deepfakes for romance scams, job interviews, and tax fraud. With just a photo and five seconds of your voice, they can build a fake you.

One exec wired $25M to a video of a fake CFO. Others fell for cloned voices of their loved ones. Detection tools lag behind, often limited to catching their own models, while criminals just A/B test until they fool the system.

• Deepfakes in job interviews and banking
• Instructional scam videos on YouTube
• Visual cues beat AI detectors

We can’t outsource trust. I believe we need to rewire our instincts, not just our software. In a world where seeing is no longer believing, discernment becomes our most powerful defense. How do we train attention, not just detection?

Read the full article on Wired.

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💡 We're entering a world where intelligence is synthetic, reality is augmented, and the rules are being rewritten in front of our eyes.

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