Your Search Engine Knows You’re Biased—and It Loves It
Your trusted search engine isn’t helping you learn. It’s feeding your biases on autopilot.
We all think we use Google to get smarter. Truth is, we often just confirm what we already believe. A study by researchers at Tulane and the University of Chicago found most people create searches that prove their biases rather than challenge them.
When asked about caffeine’s effects, instead of typing “health effects of caffeine,” they search “is caffeine bad for you?” Narrow searches keep opinions stuck.
From a leadership view, I see clear ways forward:
- Use general search terms for balanced info.
- Be aware search engines reinforce biases.
- Broad searches help change outdated beliefs.
Are you intentionally broadening your searches, or letting your biases run wild?
Read the full article on Ars Technica.
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